Same story on both sites: start with the roof, work out the job, then same-work prices. Different skins. A page may only use what is in this pack. If it is not here, it does not ship.
RoofHero marketplace · $50k start · Host + Inter · blaze doorOnRoover company · quiet paper · Hanken 300 + Manrope · amber dotCOMPANYCompany book → /company/Not live. Preview hero only. Do not deploy to onroover.com or work-004.
01
How to use this pack
Open this file tomorrow. It is the book. tokens.css is what engineering pastes. MOTION.md is what motion follows. Marks, fonts, icons, swatches, and production templates are already in the folder. Nothing here ratifies a new brand.
In ten minutes
Decide the surface. Marketplace / start / ad / email → RoofHero. Company / who-is-Roover → OnRoover.
Set data-skin="roofhero" or data-skin="onroover" and include tokens.css.
Use the locked mark file. Do not typeset the RoofHero logo in Host Grotesk. Do not draw a new Roover mark.
Write Messaging v2 verbatim. One door. One picture type.
Stop. A new page may vary only: component order, which locked lines, which approved picture, length.
Authority — do not reopen
SYSTEM-LOCKS 18 Aug 2026. Messaging v2 (WORK-025, adopted 3 Jun 2026). Hero usable lock 21 Aug 2026 ~3:48 AM PT. WORK-004 amendment 20 Aug 2026 if the company story is the two-panel.
Live onroover.com apex (Inter-only, cinematic photo, Find My Roof) is off-lock. Do not generate from it. V4 paper (Hanken + Manrope) is the company system in this pack.
brand-system-lock-v1 (19 Aug) is a candidate — not locked (Mike). Do not generate from it. Do not average it with these two boards. No third skin.
Can you name the roof and the order in one breath?
Is there one door?
Would a $50k decision still feel calm on RoofHero?
Would OnRoover still feel like paper, not a market?
If yes, it is good enough. Stop.
Do
Copy tokens, marks, and lines as written.
Keep the two oranges apart: blaze #ff7006 vs amber #ffb54c.
Honour reduced motion.
Give Mike a Downloads copy of this folder.
Don’t
Invent a mark, hex, face, or first screen.
Mix the skins.
Deploy this pack to work-004 or onroover.com.
Write a better line than the lock.
02
Two systems. When to use which.
Classify. Do not average. Roof Hero is the production market. Roover is the company and the reusable platform. The journey is the same. The skin is not.
Marketplace
A $50k start.
A homeowner is about to spend fifty thousand on the thing over their family. Calm, one door, proof over play. Address is the start.
Company site. Introduce Roover. The roof is an object to understand. Close is a conversation, not a start field.
Use RoofHero when
The visitor is a homeowner about to start a roof job in AU.
The surface is roofhero.com.au, Start (get.roofhero.com.au), a paid landing, an ad, an email, or in-product start.
The next useful action is an address.
Use OnRoover when
The visitor needs to understand the company, the order, or talk to Mike.
The host is onroover.com — never roover.com.
The next useful action is a conversation. Not Find My Roof.
A new page may vary four things
1
Which approved components, and in what order
2
Which locked Messaging v2 lines, used verbatim
3
Which approved picture type: roof object, aerial, or job card
4
Length. Not voice, not colour, not type, not a new verb
May not
Add a typeface, hex, or photo genre
Invent a first screen
Mix the two skins
Use motion to introduce a new picture
Write a better line than the lock
03 · RoofHero
A $50k start.
Marketplace. Host Grotesk headings. Inter body and UI. Blaze is the one door. Picture is their roof, an aerial, or the job card. Gravity: space, stillness, no-obligation in the first breath. This is not a consumer app.
Mark
Custom lowercase roofhero SVG + blaze roof-gutter over “roo”. Live. Do not typeset the logo in Host Grotesk.
Dark mark on pampas / paper. roofhero-logo-dark.svg
White mark on plantation / dark. Gutter stays blaze. roofhero-logo-white.svg
Clear space: roughly the height of the gutter above and beside.
Minimum: do not go below favicon size in UI; wordmark ≥ 96 px wide on marketing.
Don’t
Set “RoofHero” or “roofhero” in Host Grotesk and call it the logo.
Recolour the gutter to amber, green, or white.
Put the OnRoover amber disc on this mark.
Place a second brand mark on viewport 1.
Type
Two faces. No third. Headings Host Grotesk 400–700 (local woff2; ttf companions for 400 / 500 / 600). Body and UI Inter 400–700 (local woff2; ttf companions for 400 / 500 / 600).
Heading Host Grotesk 600
Start with your roof.
Body / UI Inter 400–600
Work out the job. Compare real prices. Address is the start.
Door Host Grotesk 600
Find my roof
Live www: h1–h4 { font-family: Host Grotesk; letter-spacing: 0 } · body { Inter; color #191919 }.
Colour
Pampas#f4f3ec
Pampas light#f7f6f1 · body ground
Plantation#1e4c41
Dark#0f2620
Ink#191919
Ink soft#4c4c4c
Blaze#ff7006 · one door
Header chrome#2e3a35 · not a third green
Blaze steps (door only, not a wash): dark #cc5904 · light #ff9a50 · lighter #ffe2cd · lightest #fff0e6 · focus ring rgba(255, 112, 6, 0.18).
80/15/5 if cited: pampas / plantation / blaze. Cited, not reopened. No emoji. No new accent.
Blaze is the one door. One blaze control per viewport. Never a wash, never a hero.
Ground
Marketing paper
Pampas #f4f3ec or pampas-light #f7f6f1. Live www body is pampas-light.
Engine / scan
Plantation-dark #0f2620 blueprint grid. Dark blueprint = the live engine, paper = outputs.
Header
3 px blaze bar on #2e3a35. Pampas nav. Blaze CTA.
Door
Label: Find my roof. Address is the start. No second primary. New conversion → get.roofhero.com.au, not www /start as the paid door. Alternate locked label already live in the header: “Start with my address →” — still one door, same verb family, not a second CTA.
Pictures
Their roof, aerial, or the job card. Same work, side by side. Labelled example aerial is allowed (St Ives family exists; paid rights unproven — do not treat the jpg as cleared). No stock family. No truck.
Aerial — example only St Ives plate. Label Example. Not the visitor’s house. Paid rights unproven.First screen still Address first. RoofHero wordmark only. No Roover on this screen.
Price, timing, inclusions, exclusions, assumptions, notes — one format. Not a quote. Not a guarantee.
Estimate Guide
Early direction
A guide, not roofer pricing, not a final quote. Site visit still happens.
Button (primary)
Blaze fill, white type, Host Grotesk 600, pill 999 px, min-height 44. One per viewport.
Button (not primary)
Text / plantation. No second blaze. No outline farm.
Field
White on pampas, 12–14 px radius, Inter 15. Focus ring 0 0 0 3px rgba(255,112,6,.18). Label “Property address” or none — the value is the start.
Card
White, hairline, 14 px radius. Job facts, not lifestyle. No rating slot. No suburb counter slot.
Header
3 px blaze + #2e3a35 + wordmark + one blaze door.
Motion
Calm. One door. Address field is the start. Hero film may be used as proof later; do not loop gimmicks. Reduced motion: last still. Full timings in §6 and MOTION.md.
Kill
No
Play-first colour toys or “choose the look” as the meaning
Unsupported counts in the system (4.9 / 17,281 / 24h / fixture dollars)
Visualiser materials (Classic Ironsand, Standing seam Grey Friars, Light steel Titania, Dark green Karaka) are product, not the brand meaning. Proof over play.
04 · OnRoover
Quiet paper.
Company site. Introduce Roover. Roof as an object. Close is a conversation. Host is onroover.com, never roover.com.
Amber is the wordmark DOT only. Not a button. Not a mood.
Ground
Paper fibre is material, not a UI layer. Opacity ~0.055, multiply. Hairline rules only. No filled button farm. No social chrome.
Door
Talk to Roover → https://onroover.com/contact. Green type, green underline, no fill. Wordmark → https://onroover.com/. Never the runs host as home.
Pictures
The same isolated roof, on paper. Reference visualisation. Never the visitor’s house. No sky, no house wall, no people. Caption: Reference visualisation.
Reference visualisation · V4 isolated roof · not your house
First screen
Empty, type-led. Chrome only: wordmark + Talk to Roover.
Roofing isn’t backwards.
No roof on screen 1. No visualiser. No address. Roof may land AFTER the story, as proof. Company page may use the 13 s hero after the story — not as a Find-My-Roof open. Preview only until Mike says live.
YOUR ROOF STARTS HERE. · Find My Roof as company meaning · “The Roof, Made Legible” as the lock
Apex live tokens (paper #F5F4EE, ink #1A2A22, Inter-only, cinematic photo hero) are off-lock. Do not mix Inter with Hanken/Manrope on one page.
05 · Messaging v2
Start with your roof. Job before price.
Canonical since 3 Jun 2026. Design may apply it. May not rewrite it. The order is the product.
Core idea
Roover starts with the roof, helps work out the job, gets suitable roofers or pros pricing the same work, and helps the homeowner compare and choose with confidence.
Understand the roof and job.
Prepare clear job details.
Let suitable roofers or pros price the same work.
Help the homeowner compare and move forward with the important information in front of them.
Core insight
The real homeowner problem is not just price. Homeowners are asked to compare roof prices before the roof job is clearly understood.
Belief to create
I do not need to become a roofing expert. Roover helps me understand the roof job, see what matters, compare prices clearly, and choose with the important information in front of me.
On a RoofHero surface say RoofHero, not Roover, on the first screen. Roover appears only after the job is understood.
Locked leads — verbatim
RoofHero
Start with your roof. Work out the job. Compare real prices.
OnRoover
Start with your roof. Then job before price.
Core line
Start with the roof. Work out the job. Compare prices on the same work.
Emotional
You should not have to become a roofing expert to choose a roofer.
Contrast
Most homeowners ask roofers for prices before the job is clear. Roover works out the job first, then gets suitable roofers pricing the same work.
RoofHero overlay
RoofHero starts with your roof, helps work out the job, matches it with suitable roofers, and helps you compare roofer prices on the same work.
390 fallback
Roover fixes the order: first understand the roof and job, then let suitable roofers price the same work.
Company story lines (OnRoover, not first-screen product)
Open
Roofing isn’t backwards.
Today
The homeowner starts with who. Same house. Three roofers. Three versions.
Turn
It starts backwards.
With Roover
Define the job once. Let roofers price it. Then choose who.
Resolve (later)
Roover turns a roof problem into a clear job roofers can understand and price.
Use / do not use
Use
Find My Roof / Start with the roof (RoofHero only as a door)
Scan the Roof, visible roof details
Tell Us What Matters
Estimate Guide
job details, Review the Job Details
suitable roofers, same work, compare prices
choose with confidence, no obligation until a signed contract
Banned homeowner-facing
Roof Review / Start My Roof Review
instant quote, guaranteed price, cheapest
AI knows your roof
scope, spec, job spec, priceable job / packet
final quote before site check
fake roofer counts, waitlist / no supply
Certainty ladder — do not flatten
Estimate Guide
Early range. Guide, starting range, early direction. Not a quote, not roofer pricing, not guaranteed.
Roofer pricing
Submitted price on reviewed job details. Initial / pre-site unless stated. Not final, not locked.
Final quote
Only after site visit or roofer confirmation.
06
Animation & motion spec
Exact enough for a website team. Full prose is in MOTION.md. Do not invent a third film.
RoofHero site
Calm, one door. Address field is the start. Hero film may be used as proof later; do not loop gimmicks. UI: 160–220 ms, cubic-bezier(.2, .78, .18, 1). Focus ring only. No bounce. Reduced motion: last still. Field still works.
Locked hero — hero-usable ~13 s
Mike lock 21 Aug 2026 ~3:48 AM PT. File /workspace/design-10x/hero-usable.html. Preview roover-hero-usable-preview.pages.dev. Autoplay. Pause on interaction. Click replay. Preview only until Mike says live. Company page may land this after the story, not as a Find-My-Roof open.
House: 60 Penshurst Rd. Aerial is Penshurst. Land mesh is the V4 RoofViz reference roof. They are not one scan — paper dissolves into the real visualiser. Stage 1280×800 contain-scaled.
0.00–1.10
Address type on wide Nearmap. 60 Penshurst Rd. TYPE_END = 1.10.
1.10–4.50
Zoom ladder plates 82 → 79 → 78 → 84. Continuous push. Do not skip a plate.
Proof beats (deep-links, not a second film): open 0.55 · land 6.10 · map 6.35 · blueprint 8.50 · lift 9.88 · visualiser 12.55. Shot params: ?beat= or ?t=12.
Reduced motion: honour prefers-reduced-motion: reduce or motion=reduce. Jump to last still (visualiser + dock). No type, no zoom, no sweep, no lift. Address field remains the start.
OnRoover company
Paper grain (static). Rules that draw (~400 ms, origin left, stagger 120 ms). Type that lands (700–1050 ms, cubic-bezier(.22, .72, .18, 1), H1 delay ~480 ms). Empty first screen. Roof after the story. Not a heavy animation pass (v8).
WORK-004 amendment — if the company story is this
Two-panel: left lead + support (fixed), right picture. Auto 5 / 5 / 5 / 5 / 7 / hold. Beat 3 WHO? then WHAT? Beat 4 WHAT? then WHO? Pause on interaction. Destination links only on beat 6: See Roof Hero · Talk to Mike. File: WORK-004-AMENDMENT-EXECUTE-LOCK-2026-08-20.md. Not the hero. Do not publish onroover.com from this pack.
07
Graphics & picture types
Four approved families. Motion may not invent a fifth. One picture family per viewport.
Aerial
Aerial — RoofHero Their roof from above, or a labelled example. Nearmap-grade, graded slightly (live www: saturate 0.92, contrast 1.04, brightness 0.86). Not a second property unlabelled. Not a watermark flex.
Isolated roof — OnRoover The same V4 object on paper. No sky, no walls, no people. Always “Reference visualisation.” Never the visitor’s house.
Job card
Same work
Price · timing · inclusions · exclusions · notes
Job card — RoofHero Paper output of the engine. Same work, side by side. Not a quote tile. Not a roofer headshot.
Blueprint
Blueprint — proof, both White paper plan (hero t = 7–8.5) or dark engine grid (RoofHero scan world). Lines draw. Not a lab console. Not hashes.
What never
Never
Truck, crew, “illustrative material delivery,” street lifestyle
Stock family, testimonial heads, generated faces
The visitor’s house on OnRoover
A second property as if it were theirs
Pennhurst lab HUD, Geometry, industry collage
US shingle as an AU picture
Colour toys as the first meaning
Amber frame around a photo
08
Backgrounds
Four grounds. Two skins. Do not wash blaze or amber across a page.
Paper OnRoover default
#f3f4ef · grain on
Pampas RoofHero default
#f4f3ec · body often #f7f6f1
Plantation RoofHero engine / band
#1e4c41 · dark #0f2620
Dark Scan / blueprint stage
#0f2620 · not a company page
Rules
OnRoover also has clean #faf9f3 and deep #e7eae4 for bands, and hero wash #eef1ec under the isolated roof.
RoofHero header chrome #2e3a35 is not a fourth green. Do not promote it as plantation.
Never blaze as a background. Never amber as a background.
Dark is for the engine, not for OnRoover marketing (except the killed “moment” pattern — do not revive it as a first screen).
09
GTM / start skins
What a landing, ad, email, or in-product start may use. New RoofHero marketing is RoofHero-only on the first screen. Paid final URL is locked: https://get.roofhero.com.au/. Off paid: www, www/start, onroover.com. GTM spend stays NOT READY until measurement on get. is green.
Job details first. No prices on this step.
Required expectation on every RSA, Meta, and end-card unit (copy rec). Brand on ads: RoofHero only. One CTA: Find my roof. Do not teach Roover on the first screen or the 30s end card.
Landing (paid / start)
RoofHero. Pampas, Host + Inter, wordmark SVG, one blaze door, address field. Picture: aerial or job card. Lead: Start with your roof. Work out the job. Compare real prices. No RoofHero + Roover lockup on viewport 1. No film loop. Hero still or later proof only.
Ad (paid social / search)
RoofHero for homeowner demand. End card: wordmark + Find my roof + address cue. One still from approved types (aerial / job card). Line from v2 only. Do not use the isolated company roof as if it were “your house.” Do not use blaze as a full-frame wash. Company/investor ads may use OnRoover paper + amber-dot wordmark + Talk to Roover — never Find My Roof.
Email
Same split. Homeowner: pampas header, dark wordmark, one blaze button, Inter body. Company: paper, wordmark + disc, green text link, no fill button. Subject and preheader stay v2 (roof → job → prices). No “instant quote” in the inbox either.
In-product start
RoofHero Start may be Inter-only chrome (already live on get) with plantation / blaze / pampas hexes. That is product, not a licence to restyle marketing. Address remains the start. No second primary. No colour toy as the first meaning. Visualiser dock is product after the roof is found.
Company story / GTM film
OnRoover paper. Type-led open. WORK-004 two-panel if that story is the one. Hero-usable may drop into beat 5 later — not as the open. Exit: See Roof Hero + Talk to Mike.
A start skin may
Use the RoofHero token set and mark
Lead with the address field
Show one labelled aerial or a quiet still
Keep no-obligation in the first breath
A start skin may not
Wear OnRoover paper or Hanken
Open on material swatches
Promise a price, AI, or a review product
Carry a second brand on the first screen
10
File list / tokens
Everything in this folder is the pack. Tokens are also in tokens.css. Scope with data-skin="roofhero" or data-skin="onroover".
Pack tree
index.html
This book. Print-friendly. Offline if fonts copied.
tokens.css
Both skins as CSS variables + .company-wordmark.
MOTION.md
Hero + UI + WORK-004 + reduced motion.
README.md
Ten-minute use.
assets/fonts/
Complete local faces. Host 400–700, Inter 400–700, Manrope 400–700, Hanken 300 (display lock) + 400. OFL licenses. See §12 and assets/fonts/FONTS.md.
assets/marks/
RoofHero SVG/PNG wordmarks + favicon. OnRoover caps-dot PNG + favicon. Usage kit in assets/marks/kit/. No invented marks. See §11.
assets/icons/
UI chrome only — pin, roof-plan, job-card, check, chevron, close. 1.5 stroke. Not a third mark. See §13.
assets/swatches/
Downloadable SVG chips + sheet.html. Locked hex only. See §14.
templates/
OG, ads, email, start, print. Index: templates/INDEX.md. Five OG PNGs in templates/og/export/. See §15.
assets/pictures/
isolated-roof-poster.png — V4 isolated roof (OnRoover type). roofhero-first-screen-poster.png — RoofHero still. st-ives-example.jpg — aerial example; paid rights unproven, do not publish as cleared.
INVENTORY.md
What was already on the box. Include list. Not the book.
assets/reference/
18 Aug lock boards: lock-overview.png · lock-onroover.png · lock-roofhero.png · lock-rules.png. Evidence, not a third system.
RoofHero tokens
--rh-blaze
#ff7006 · dark #cc5904 · light #ff9a50 · ring rgba(255,112,6,.18)
--rh-plantation
#1e4c41 · dark #0f2620 · darker #0b1c18 · light #265f52
--rh-pampas
#f4f3ec · light #f7f6f1 · lighter #fcfcfb · dark #c3c2bc
--rh-ink
#191919 · soft #4c4c4c · mute #7f7f7f
--rh-header-chrome
#2e3a35 + 3px blaze
Type
--rh-font-heading Host Grotesk · --rh-font-body Inter
OnRoover tokens
--or-paper
#f3f4ef · clean #faf9f3 · deep #e7eae4 · wash #eef1ec
No longer missing. Host 700, Inter 700, Manrope 500/600/700, and Hanken 400 sit in assets/fonts/ as local woff2. Google Fonts is last-resort only. Display lock for Hanken remains 300. Do not add a third family. Full list in §12.
Not in this pack (on purpose)
Hero film plates / Nearmap tiles (live in hero-usable, not relicensed here)
Truck photos
Apex Inter-only company CSS
brand-system-lock-v1 (candidate, Mike 19 Aug: not locked)
Project Room gold / terracotta
A new logo
11 · Production kit
Marks kit.
Existing marks only. Print the usage sheets. Use the rasters. Do not typeset a new lockup. Amber is the DOT only. Never typeset RoofHero in Host Grotesk.
Usage sheets
Open and print these tomorrow. They carry clear space, floors, grounds, and do-nots.
From assets/marks/kit/raster/. Chrome renders of the existing SVGs / CSS lockup. Not a new mark.
RH avatar 400 Plantation + white wordmarkOR avatar 400 Paper + caps-dot lockupRH apple-touch 180 From roofhero-favicon.svgOR apple-touch 180 From onroover-favicon.svg
Favicon 16 / 32 sit next to them: roofhero-favicon-16.png, roofhero-favicon-32.png, onroover-favicon-16.png, onroover-favicon-32.png. Wordmarks on pampas / plantation / paper / dark are in the same folder. HTML used to make the rasters is in kit/_render/.
Clear space / minimum size
RoofHero clear
Empty space around the lockup equal to the cap height of the letter h.
OnRoover clear
Empty space around the lockup equal to the cap height of the letter R. Same rule.
Digital floor
~120 px wide. Below that, use the favicon tile — do not squeeze the wordmark.
Print floor
~25 mm wide.
Amber is the wordmark DOT only. Never typeset RoofHero in Host.
Do
Use the SVG / CSS lockup. Keep blaze #ff7006 on the RoofHero gutter.
Leading amber disc, then ROOVER. All caps. Halo stays.
Dark RoofHero SVG on pampas / paper. White SVG on plantation.
On plantation, OnRoover type goes to paper; the disc stays amber.
Don’t — from the kit
Typeset RoofHero in Host Grotesk — use the SVG lockup.
Stretch, squash, or outline either mark.
Recolour RoofHero blaze. Drop the roofline.
Add a second mark next to either lockup.
Use amber as a button, fill, or hero — it is the OnRoover DOT only.
Use caret ^ROOVER or lowercase roover + dot as the lock (exploration, not locked).
Typeset the lock-board crop as the OnRoover lock.
Put blaze on OnRoover or amber on RoofHero.
Put Host / Inter on OnRoover, or Hanken / Manrope on RoofHero.
Invent a third skin, a new hex, or a new face.
12 · Production kit
Fonts. Local. Complete.
They are no longer missing. Host 700, Inter 700, Manrope 500 / 600 / 700, and Hanken 400 resolve from files in this pack. Google Fonts is last-resort only. Do not add a third family. Hanken display lock remains 300.
Local files
Source: fontsource OFL latin. Licenses sit next to the files. Prefer woff2 for web. Keep the original ttf as full-set companions. Full table: assets/fonts/FONTS.md. Faces also declared in tokens.css and assets/fonts/faces.css.
hanken-grotesk-300-latin.woff2 — display lock. Do not promote another cut as display.
Hanken 400
hanken-grotesk-latin-400-normal.woff2 — supplied because a real file exists. Not a new display cut.
Manrope 400
manrope-400-latin.woff2
Manrope 500
manrope-latin-500-normal.woff2 — now local
Manrope 600
manrope-latin-600-normal.woff2 — now local
Manrope 700
manrope-latin-700-normal.woff2 — now local
Hanken 300 display lock
Roofing isn’t backwards.
Manrope 700 local woff2
Start with your roof. Then job before price.
Never Inter or Host on OnRoover. Never Hanken or Manrope on RoofHero. Never Arial. Never a third family to fill a gap that is no longer a gap.
13 · Production kit
Icons. Chrome, not a mark.
UI only. 24 px. 1.5 px stroke. Round caps and joins. No fill mark. No RoofHero blaze gutter. Roof-plan is a simple chevron roof — not the logo. This is not a third mark.
Do not wash blaze or amber across a page. Do not treat amber as a button. Header chrome #2e3a35 is not a third green — it is not a chip here on purpose.
15 · Production kit
Production templates.
Artboards a website or GTM person can open tomorrow. Locked skins only. Index: templates/INDEX.md. GTM spend stays NOT READY until measurement on get. is green.
Five PNGs in templates/og/export/. They were composited (headless Chrome was blocked on this box). HTML artboards are the source of truth if a pixel is off. Prefer a fresh #artboard screenshot when a browser is available.
roofhero-og-1200x630.png Pampas + plantation band. Find my roof. If the still uses St Ives: Example aerial — rights unproven.onroover-og-1200x630.png Paper. Caps-dot. Isolated roof. Talk to Roover. Never the visitor’s house.roofhero-square-1080.png Same lock as OG. St Ives: rights unproven — label it.onroover-square-1080.png Company square. Isolated roof. Talk to Roover.roofhero-story-1080x1920.png Address cue + Find my roof. Bottom 220 px safe. St Ives: rights unproven.
Rights and spend
St Ives (assets/pictures/st-ives-example.jpg) — paid rights unproven. Label Example aerial — rights unproven. Do not present as cleared.
OG PNGs were composited. HTML is source of truth if a pixel drifts.
GTM spend stays NOT READY until measurement on get. is green. Off paid: www, www/start, onroover.com.
Paid final URL is locked: https://get.roofhero.com.au/.
Do not mix skins. Do not wash blaze or amber. Do not invent a line.
Messaging v2 only. RoofHero: Start with your roof. Work out the job. Compare real prices. OnRoover: Start with your roof. Then job before price. Brand on homeowner ads: RoofHero only. One CTA: Find my roof.
Marketplace
rh-blaze.svg
rh-plantation.svg
rh-plantation-dark.svg
rh-pampas.svg
rh-pampas-light.svg
rh-ink.svg
rh-ink-soft.svg
or-paper.svg
or-paper-clean.svg
or-paper-deep.svg
or-ink.svg
or-ink-soft.svg
or-green.svg
or-amber.svg · DOT only
or-steel.svg
